Ten tips for better business cards


Your business cards say a lot about you. They’re a great way to make an impression on potential customers. So choosing the right business cards – and getting them professionally designed – is essential if you want to make an impact.

The great thing about business cards is that they don’t cost a fortune. They’re a cheap and effective method of promotion, so get a few printed and see what works. We’ve got lots of options, such as silk, gloss, thick, thin, folded, even shaped. So if you want better business cards, read on for our ten top business card tips – and sign up for our newsletter to get news of some great business card bargains!

Better business cards start here…

  1. Don’t over-design. Less really is more. On a small space like a business card too much information can be a turn-off.
  2. Choose fonts wisely. More than two is probably too many and can look a mess. A combination of opposites often works well – mix serif and sans serif (such as Times and Helvetica for instance), or different weights of the same font. It’s a tried and trusted approach.
  3. Colour is key. Shades should match your website or shopfront and should reflect your business. Fluorescent pink may be inappropriate for a solicitor, but might be perfect for a party organiser! Don’t be afraid of white space.
  4. Thick or thin? Thick, of course! Thin cards look cheap. They’ll curl up at the first opportunity. Our most popular business cards are printed on 400gsm artboard, the thickest in common use. Many suppliers offering cheap deals (though the difference may only be pennies) use 280gsm. You – and your customers – will feel the difference!
  5. Feel good? Some business cards just don’t feel nice. Our most popular card is silk laminated for a really smoooooth feel. It feels expensive – but we include it (or gloss lamination) as standard. It makes the cards thicker and last longer too!
  6. Special effects. Digital technology has made previously expensive effects affordable. Now you can use treatments such as spot UV – a subtle varnish that reflects the light – to highlight areas of text, logos, or even create barely-there patterns that shimmer.
  7. Use both sides. If you’ve a lot of text to put on your business card – a list of services for instance – put it on the back. That way the core information on the front won’t get swamped. Double-sided cards give you two bites of the cherry and often cost the same or little more than the same quantity of single-sided cards.
  8. Get in shape. We can now offer cards in just about any shape you can fit in the standard 85x55mm card format. Sausages, fruit, hands, trucks, houses – whatever! They’re fun, they’ll get you remembered – and thanks to laser technology, the days when you needed expensive cutters to be made up are long gone. Ask us about anyshape!
  9. Write on. If you use cards to write down customer appointments, don’t choose a gloss finish – ballpoint pens don’t work on gloss. You can write on silk lamination with felt pen, but uncoated card works best. For the best of both worlds, we’ve just introduced a card that’s silk laminated on one the front and uncoated on the back, so you can print boxes for times and dates on the back for writing.
  10. Go pro. Call in a professional designer – such as The Press Gang. Well, we would say that, wouldn’t we? But we’ve produced hundreds of business cards over the years and have a pretty good idea of what works – and how to translate your ideas into a business card to be proud of!
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David Bridle

Head honcho and teaboy at The Press Gang
Journalist, designer, print buyer and web designer – David started The Press Gang in 1991. Besides communing with Macs, he likes sailing, travelling, singing shanties, Spotify and keeping the customer satisfied.
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