Five ways to make your business cards work harder for you


Welcome to 2016. If you’re looking to drum up some new business, why not start by sharpening up your image with some new business cards?

Business cards are still a great way to promote your business. Simple, cheap, effective and easily portable – they’re one of the few methods of business communication that have been around for hundreds of years and have stood the test of time.

But what makes a memorable business card that will make your business stand out? Here are five tips that will help.

  1. Keep it simple. OK, so you have a website, an email address, a presence on Facebook, Twitter, LinkedIn, Pinterest, plus phone, fax and mobile numbers – but are they all relevant to a new customer? Think hard about which are really necessary and drop the rest. And if you really want to keep the contact info to a minimum, how about dropping your address? Most people will email or call these days.
  2. Pictures say more than words. A striking image of you or your products – or something that illustrates a concept –  will make people stop and look at your business cards in a way that your logo probably won’t.
  3. Business cards have two sides – so use them. Put your contact info on the front and use the back to list your services or display product images. Much better than cramming it all on to one side.
  4. Go for the feel good factor. Thanks to new printing technology, the range of effects and finishes for business cards has never been wider. Soft touch matt lamination, for example, feels smooth, silky and very expensive – but it’s the most common type of business card we sell and costs pennies more than uncoated card. Other finishes or stock includes high-gloss, spot lamination, brown kraft, textured, gold haze iridescent and even extra thick triple layer. Ask us for more information and prices.
  5. Get it designed by a professional. Well, we would say that, wouldn’t we? But, apart from ensuring that everything on the card will look great and reproduce properly, by using a company such as The Press Gang, you’ll get years of experience built in to every business card. Oh, and some really great prices – and who doesn’t like to save a few quid after the Christmas splurge!

 

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David Bridle

Head honcho and teaboy at The Press Gang
Journalist, designer, print buyer and web designer – David started The Press Gang in 1991. Besides communing with Macs, he likes sailing, travelling, singing shanties, Spotify and keeping the customer satisfied.
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